Checklist
Should your CSS partner appear on brand searches?
Agree retailer-brand, manufacturer and generic search permissions with your PPC and affiliate teams before adding managed Shopping activity.
Use the checklistResources for PPC leads
Make your next Shopping decision with confidence.
Understand the economics, ask the right questions and plan the account changes. Practical guidance for the PPC team working towards its next sales target.
Guides, calculators and checklists
Understand CSS
Bidding power, auction rules and how different CSS routes work together.
Guide
Will adding another CSS increase my Shopping CPCs?
See why your own CSS partners do not set the auction price against each other, and what that means for a managed campaign alongside your existing activity.
Read the guide Guide
20% lower bids or 25% more bidding power: the CSS advantage explained
See how the same margin calculation gives you two choices, and why auction bidding power is different from actual CPC.
Read the guide Guide
Can you add a CSS partner without replacing your existing campaigns?
Separate adding a managed campaign route from switching your own Merchant Center, and agree how to evaluate the result.
Read the guideImprove Shopping performance
Find catalogue opportunities and agree how to measure their value.
Guide
Product title clinic: apparel, electronics and homeware
Use clearer product details to help shoppers recognise the right item. Three fictional before-and-after examples show how to improve a title without inventing claims.
Read the guide Guide
How to measure whether managed CSS adds sales
Give your PPC and affiliate teams a shared review plan: completed sales, contribution and evidence of growth beyond attribution.
Read the guide Checklist
Find the products your Shopping budget leaves behind
Audit product eligibility, exposure and commercial fit before deciding which parts of your catalogue deserve another campaign route.
Use the checklist Guide
How managed CSS can support your Shopping target without another media budget
Understand who funds the campaigns, what you pay for and what your PPC team needs to agree before launch.
Read the guide Checklist
Prepare your Shopping activity for peak trading
Coordinate stock, promotions, margins and campaign responsibilities before Black Friday, a seasonal event or a short sale.
Use the checklistGetting started
Plan the account changes using GMVLY’s actual switch process.
Guide
Your first 30 days with managed CSS: what to agree and review
A practical framework for PPC and affiliate teams: agree the commercial fit, prepare the feed and tracking, then review early activity without rushing the verdict.
Read the guide Checklist
Is your product feed ready for Managed CSS?
Bring a usable catalogue, reliable product updates and clear commercial scope to your Managed CSS discussion. Use this checklist with your PPC, ecommerce and affiliate teams.
Use the checklist Guide
Managing CSS across multiple Merchant Centers
Plan access, switch requests, supported markets and billing across the Merchant Centers your team actually uses.
Read the guide Checklist
Your CSS switch checklist
A few simple steps to move your Shopping campaigns to GMVLY Self serve CSS. You keep running the ads; we help with the switch.
Use the checklistTools & checklists
Check commercial fit and agree the information you need for a useful review.
Guide
Why do Google Ads, your affiliate network and your store show different sales totals?
Compare the same orders, dates and value definitions before judging your Shopping results. Use a simple reconciliation worksheet to investigate the differences.
Read the guide Guide
What happens to CSS commission after a return or cancellation?
Understand how returns and cancellations affect commission on sales from your GMVLY campaigns.
Read the guide Calculator
CPA calculator: what commission can your margins support?
Work backwards from order value, margin, other costs and the contribution you want to keep. Test a commission rate against your ceiling.
Try the calculatorWritten by GMVLY. Each guide separates product terms, worked examples and measurement limits. Google’s guidance is linked where it supports the account or auction explanation.