The key point
We fund and run your Shopping campaigns. Your affiliate team handles order validation and commission through your network, as usual. We use the results to optimise your campaigns.
GMVLY runs the campaigns; your affiliate manager validates the sales
GMVLY funds and manages its own Shopping campaign route. Your affiliate manager administers the programme through the affiliate network, including transaction approvals, declines, return adjustments and commission validation.
GMVLY receives the network-reported sale and commission outcomes for its route. We use those outcomes to review campaign performance. We do not approve retailer orders, process customer returns or administer your affiliate programme.
Why an early campaign sales total can change
A tracked sale may initially be pending. Your affiliate manager validates it under the programme rules, and the network reports the resulting status and any value or commission adjustment. GMVLY’s review should distinguish pending activity from validated outcomes.
For a fictional programme with a 10% commission, a £100 eligible order initially represents £10 commission. If your affiliate manager approves it unchanged, that remains £10. If the programme permits a proportional adjustment after £40 is returned, the eligible value becomes £60 and commission £6. Actual treatment depends on your programme, not a refund decision made by GMVLY.
Approval and payment are different milestones. Network validation deadlines, payment conditions and fees remain part of your programme administration.
Use the final outcomes to assess the campaign route
GMVLY’s role is to fund, operate and optimise its campaigns within the agreed scope. Your affiliate manager manages the network transaction outcomes; your finance and ecommerce teams establish the margin and fulfilment costs needed to assess retained contribution.
For a question about a GMVLY-attributed click or imported sale reference, bring the transaction reference to us. For an incorrect approval, decline, return adjustment or programme commission, your affiliate manager owns the correction through the network. GMVLY can provide relevant campaign-route information to support that investigation.
Review campaigns using a suitable trading period and sufficiently mature network outcomes. Attributed sales and validated commission do not, by themselves, prove incremental growth.
Sources and further reading
Agree the economics before campaigns launch
Bring your affiliate programme terms, return policy and Shopping target. We will discuss the campaign scope and agreed commission for a GMVLY-funded route. Your affiliate manager continues to administer the programme.
Discuss your Shopping targets →