Keep your budget for your core campaigns
GMVLY funds the Shopping campaigns we operate. Clicks that do not turn into sales are our cost, so you do not need to fund another advertising budget.
Managed CSS for Google Shopping
Work towards more GMV. We fund the campaigns.
More sales to deliver. A budget you need to protect. GMVLY helps your PPC team work towards GMV growth and sales targets by funding and managing a separate campaign route alongside your core activity. You pay an agreed commission on completed sales from our campaigns. If our clicks do not convert, the ad spend is our cost.
Our media budget · Pay for completed sales · Your team keeps its core campaigns
Why choose GMVLY
Another route to your target. No extra media budget to put at risk.
Add sales activity without adding campaign workload
Your PPC team keeps running its core campaigns. We handle setup, product data processing and ongoing optimisation for the campaigns we run, giving you another route to pursue your sales target.
Agree a sales cost your business can evaluate
You pay an agreed CPA on completed sales. We confirm the treatment of returns and cancellations before activation. Managed CSS has no monthly subscription.
More shelf space
Win more shelf space in Google Shopping
Give shoppers more chances to choose you. GMVLY runs alongside your existing Shopping activity, helping more products from your catalogue compete for carousel positions.
Your existing Shopping activity
Make room for more of your catalogue.
cotton t shirts
Sponsored · Shopping results
Your everyday tee, cotton crew neck T-shirt
£25.00
Your store
Free delivery
By your existing CSS
Your existing productClassic cotton tee, cotton crew neck T-shirt
£28.00
Competitor A
Free delivery
By another CSS
Competitor’s productRelaxed fit tee, cotton crew neck T-shirt
£30.00
Competitor B
Free delivery
By another CSS
Competitor’s productPremium crew tee, cotton crew neck T-shirt
£32.00
Competitor C
Free delivery
By another CSS
Competitor’s product
Your existing campaign has one product in this example.
1 of 4 positions is yoursGoogle’s second-price protection
Another CSS route. No bidding up your own auction price.
Google says a merchant is never second-priced against itself. When multiple CSS providers bid for your offer, Google excludes your other CSS bids when determining the winning CSS’s click price.
In Google’s simplified example, the price depends on the next bid for a different retailer. Adding GMVLY does not make your existing CSS bid against you to set that price.
Read Google’s explanation and auction examplesSame offer. Same competing retailer. Same click price.
| Bid | Without GMVLY |
|---|---|
| Your existing CSS | 30p |
| GMVLY for your offer | Not bidding |
| Next competing retailer | 20p |
| Winning CSS’s click price | 20pCurrent auction CPC |
Based on Google’s example, assuming equal quality and relevance.The competing retailer’s 20p bid sets the price. Tick “With GMVLY” above to add a second CSS bid for your offer. Auction cost is separate from CSS fees or managed commission.
More opportunities, with clear measurement. Different products can appear through multiple CSSs. This pricing protection supports running them alongside one another; proving incremental sales still requires measurement. Market competition and other factors can change CPCs.
Multi-CSS strategy
Keep what works. Give the long tail its own route.
Keep your existing CSS and Shopping campaigns focused on the demand your team knows best. Add GMVLY as another CSS to run a separate, GMVLY-funded campaign route aimed at long-tail opportunities. If you also want to run your own campaigns through GMVLY Self serve CSS, its standard subscription price applies to the Merchant Centers you use for your own campaigns.
Managed + Self-service
Two complementary campaign routes
You fund your own ads; GMVLY funds the campaigns we run. We agree campaign scope and attribution before launch, and you pay the agreed CPA on completed GMVLY-managed sales. If you use Self serve CSS, its subscription is billed separately at the standard price.
Google allows multiple CSSs for one merchant and says a merchant is not second-priced against itself in the Shopping auction. Our long-tail focus is a campaign strategy, not a guarantee of incremental sales. Read Google’s CSS guidance.
Compare all optionsQuestions before you get started
Do we need to replace our existing CSS partner?
You can keep your existing CSS and core Shopping campaigns. Managed CSS adds a separate campaign route that GMVLY funds and manages. We agree campaign scope and attribution before launch.
What do we need to get started?
An agreed affiliate programme and network route, suitable product information and agreed commercial terms. We discuss your catalogue, tracking and campaign scope before activation.
What will we pay?
An agreed CPA or commission on completed sales from our campaigns. There is no Managed CSS subscription or media charge for the campaigns GMVLY funds. Returns and cancellation rules are confirmed before activation.
Is every sale guaranteed to be incremental?
Our campaigns aim to reach long-tail opportunities. An attributed sale does not by itself prove that it would not otherwise have happened. Assessing incrementality requires an appropriate measurement approach.
Can we also use Self serve CSS?
Yes. Your team funds and runs its own campaigns; GMVLY funds and runs ours. The Self serve CSS subscription is charged separately from managed commission.
Let’s talk about the number you need to hit.
Tell us about your Shopping sales target, catalogue and current campaigns. We will discuss whether a GMVLY-funded route fits your affiliate programme and commercial goals.
Discuss your Shopping targets