Product title clinic: apparel, electronics and homeware

Start with the product, not a keyword list

Check the product page and source attributes before editing. Use the actual brand, model, material, size or compatibility when relevant and verified. Do not add a specification because it sounds appealing or appears in a competitor’s title.

Keep the most useful identifying details early. Titles may be shortened on different screens, so a shopper should still understand the offer when only the beginning is visible. There is no universal formula that fits every catalogue.

Apparel: make the variant easy to recognise

A broad name such as “Everyday tee” can leave shoppers guessing about material, colour and size. Add the details that identify this particular item, while keeping the wording natural. Submit the relevant colour, size and other product attributes separately too.

Electronics: distinguish the model and configuration

Model names, capacities and configurations can separate products that otherwise look similar. Use technical details a buyer needs to recognise the correct item. Claims about compatibility, power or included accessories must match the actual offer.

Homeware: clarify size, material and what is included

Dimensions and materials help shoppers distinguish home products and variants. Make the quantity clear when an offer is a set or multipack. Do not describe a whole set if the landing page sells a single item.

Keep the title within Google’s requirements

Google’s title fields allow up to 150 characters. Describe the same product as the landing page, distinguish variants and avoid promotional text, gimmicky capitalisation, prices or delivery messages in the title.

Google currently requires titles created using generative AI to be submitted through structured_title with digital_source_type set to trained_algorithmic_media. Confirm that your data source and export route support this before using AI-generated copy. The examples here are illustrative AI-assisted drafts, not ready-to-upload feed data or a statement that GMVLY exports structured_title.

• Verify every product claim against the source and landing page.
• Check variant details and the corresponding feed attributes.
• Put important identifying information early and check the character limit.
• Use the correct title attribute and metadata for how the text was created.

Change a defined set, then review the result

Record the original titles, the products changed and the date of the edit. Check product eligibility and destination pages afterwards. Keep stock, price, promotions and campaign changes in the review notes.

Review impressions, clicks and business outcomes over a suitable period. A before-and-after improvement can have several causes; do not treat it as proof that title editing produced incremental sales. For managed activity, agree the source-data owner and the change process with GMVLY before altering the feed.